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Product Commercialization Case Studies2019-07-30T10:02:45+01:00

Helping drug manufacturer to gain product sales in EU market

Challenge

A pharmaceutical company based in North America received EMA marketing approval for its bioequivalent product for an ultra-rare disease. However, because the originator product had been on the market for years previously without any competition, there was a great deal of brand loyalty among the treating physicians. As such, this company needed help marketing its product as a viable alternative treatment option and securing exclusive supply chains in individual EU […]

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